Home' The Franchise Review : March 2015 Contents The Franchise review
FR: you joined Bakers Delight in 2004. what is it about the
company that’s kept you there for more than 10 years?
GG: Firstly, i personally feel aligned to the culture that [Founders
and co-chief executive Officers] roger and lesley Gillespie have
created. The business has a terrific balance of being family-owned,
and community- and customer-conscious. it also encourages us
to achieve the best we can in the varying economic, retail and
currency [fluctuating exchange rates] environments.
secondly, Bakers Delight continues to offer new opportunities
and challenges to its employees, and i enjoy taking on more
responsibilities if offered. For example, my role started off
overseeing property and project departments, which quickly
led into supply chain management, procurement, franchisee
recruitment and compliance.
My thinking for a successful career is: get involved, love what
you do, ride the ups and downs, and always take on more
when the opportunity arises.
FR: Bakers Delight is involved in charity and environmental
work, and fundraising for various causes. can you give us some
insight into these?
GG: Through our network, we donate approximately $143
million in bread to charities each year.
This year, we are celebrating 15 years of supporting the Breast
cancer network australia (Bcna). we also reached the significant
milestone of donating $15 million (in total) in funds and services to
Bcna to support australians affected by breast cancer.
The relationship between Bakers Delight and Bcna is really
important to our business, and has become ingrained in our
culture. it’s a big part of who we are.
Our annual Bundraiser day also sees us raise funds for charity
through the sale of hot cross buns. The money raised goes
towards the purchase of essential medical equipment and
resources for sick children around the country.
FR: Bakers Delight is looking for new franchisees to extend its
network within australia and internationally. can you tell us a bit
about the company’s expansion plans?
GG: Bakers Delight plans to open 15 new bakeries across
australia, new Zealand and canada in 2015.
we’re also seeking new franchisees to join the network as
part of a national recruitment drive, and we currently have 10
bakery ownership opportunities available across new south
wales, Queensland and south australia.
FR: why should potential franchisees apply with Bakers Delight?
GG: Bakers Delight offers an established brand and products
that customers recognise, trust and love. Our franchisees have
access to proven management and operational systems, which
help to establish profitable bakeries.
For those starting out, investing in a Bakers Delight franchise
removes the work of building a business from scratch, and
provides a platform for a long-term career that offers a work/life
balance and plenty of rewards.
FR: what process do potential franchisees undergo prior to
becoming a franchisee with Bakers Delight?
GG: we have a program called Manage To Own (MTO),
which is a franchise training program developed to take
potential franchisees on the journey to own and operate a
Bakers Delight store.
Franchisees must undertake 12 months of comprehensive
training, including six months of franchisee training and
six months of bakery management training. Following the
completion of training, franchisees work with our recruitment
team on the opportunity to lease their own bakery.
MTO graduates who successfully lease their own bakery for
12 to 24 months may purchase that bakery, or explore other
opportunities in the Bakers Delight network.
FR: how does Bakers Delight retain its staff, and ensure that
franchisees are getting value from their involvement with the
GG: we retain staff through ongoing support, training and
mentoring. we assist franchisees with financial guidance,
marketing support, iT, food safety regulation and management
training so they have the confidence to hit the ground running
when the time comes.
we also offer national and local public relations and marketing
support to grow brand awareness and help to raise the profile
of local franchisees within their communities.
FR: how would you describe a day in the life of a Bakers
GG: The beauty of being a franchisee is that you can set
your own work hours, and you can manipulate your time
off. a typical day would generally include an early start to
run the baking shift, followed by customer service during
the ‘rush periods’ (community engagement and dealing with
people is a big drawcard for franchisees), managing staff,
bookkeeping and running errands. Most Bakers Delight
franchisees finish work by 11 am to be with their families
and pursue hobbies et cetera.
FR: can you tell us a bit about the Fresh Franchisee program?
GG: Fresh Franchisee is an internal training program that allows
Bakers Delight employees to rise from the ranks within the
network to become business owners.
By identifying and fostering internal talent, we’re finding
business owners who have a good, strong understanding of the
business and culture.
Bakers Delight offers an established
brand and products that customers
recognise, trust and love
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