Home' The Franchise Review : June 2015 Contents The Franchise review
Over and above attitude, we look for someone who has
customers and the brand’s reputation at heart. Being
comfortable in adopting the role of franchise partner, actively
participating in the franchise program and engaging with other
franchise partners are important elements of this.
TFR: how does snooze ensure that it retains its franchise
SB: it’s said that buying into a successful franchise is a low-risk
entry into business1. Being one of australia’s longest-running
franchises, with a proven track record for empowering success
through our solid franchise support strategy, we provide
franchise partners with the education and network that breeds
confidence for a long-term investment.
Today, approximately half of our franchise partners have been
operating with us for more than 10 years.
in addition, growth and profitability are highly attractive
investment propositions. we’re proud to be able to say that
snooze has consistently achieved its mission statement to
increase sales, market share and profitability, resulting in
growth year on year, ahead of industry expectation.
Furthermore, our continued efforts to innovate and build brand
equity help to reinforce our long-term vision for the business,
and our commitment to franchise partners.
TFR: what initiatives has snooze implemented to differentiate it
from its competitors and make it a success?
SB: in the last 18 months, we have rolled out a new initiative
called snooze achiever Groups, which is a peer-to-peer opt-in
program open to all franchise partners that aims to inspire,
empower and grow their businesses and team.
it’s a very simple mechanism, whereby we bring together
a number of our franchise partners to share ideas and
use the power of the group’s experience to improve store
performance and profitability, and resolve potential issues.
The achiever groups have been extremely well received and
participated in thus far.
TFR: what kind of franchise partner-led initiatives have come
out of the snooze achiever groups? how has this improved the
SB: The achiever groups are not necessarily about franchise
partner-led initiatives; rather, they are more about an
improved culture in which franchise partners are encouraged
to exchange ideas and tackle business issues together. This
builds both the knowledge and network to allow our franchise
partners to take responsibility for what they can control in-store,
and drive their business forward.
This initiative has helped franchise partners to challenge each
other positively to improve their business outcomes.
TFR: what do you find potential franchise partners are seeking
when they consider joining snooze?
1 Source: Business Vic Gov: Choose a market entry strategy –
SB: Potential franchise partners come to snooze because we’re
a successful business that’s expanding confidently. with a solid
and well-established platform, we have the framework in place
to support franchise partners when they start their business or
take over an existing business.
within this framework, we offer flexible finance options
and vendor assistance to get things started; effective and
competitive advertising, access to exclusive and industry-
leading products, and unparalleled levels of retail and
business support to help franchise partners maximise their
TFR: what are the new challenges you face when training and
supporting multi-unit franchise partners as you continue to
grow the brand?
SB: in response to the recent increase in multi-site franchise
partners, we’re continuing to adapt and evolve our training
processes and support.
One of the challenges we’re facing is how we educate and
empower the new multi-site franchise partners to make the
transition from overseeing the business at an operational level
to adopting a holistic view of the business and its performance.
To help achieve this, we have area managers and business
development managers offering ongoing support, training,
advice and on-call assistance to franchise partners.
Furthermore, in a bid to upskill multi-site franchise
partners and their teams, we have dedicated year-round
development programs, with plans tailored to suit different
levels of experience, covering everything from talent
retention, development and attraction, to issues and
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