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Many companies promote the benefits of gender diversity and
recognise an opportunity to attract female business owners,
but few franchises have such a demonstrated commitment to
women in leadership as SIGNWAVE and its parent company.
'We have women who work in every role in the organisation:
sign makers, sales consultants, production staff, installers,
owners and the CEO [Catherine Monson],' says Sultmann.
Monson is one of the most respected franchise CEOs in the
United States. As the eldest of four children, she grew up
working alongside her father in the family business and is
passionate about franchising and small enterprise. She has
described franchising as the 'most effective business model to
help people get into business for themselves', and has three
decades of franchising and digital printing experience.
Monson joined FASTSIGNS as its CEO in January 2009, during
one of the worst recessions in US history. In a remarkable
corporate turnaround, she restored a mature brand to market
leadership in the signage industry and franchising sector,
delivered record earnings growth, and successfully led the sale
of FASTSIGNS from one private equity firm to another in 2014.
The franchising visionary told franchising.com that FASTSIGNS
can grow to 1000 locations in 20 countries and have
US$900 million in sales -- more than double its current
revenue. Australia, through SIGNWAVE, is an important
part of FASTSIGNS' ambitions for growth.
SIGNWAVE franchisees are not limited to traditional signage.
They help companies of all sizes, across all industries, increase
their business visibility through exhibits and displays, point of
purchase collateral, digital signs, promotional products, interior
décor and vehicle graphics.
Sultmann says, 'Clients are crying out for a professional,
knowledgeable and reliable supplier who can provide a one
stop shop for their visual communication needs and deliver
exceptional results. SIGNWAVE franchisees become trusted
partners with their clients.'
The $5.8 billion Australian printing industry, of which signage
is a part, has solid long term prospects as more companies
recognise the benefits of strong brand visibility and digital
signage. Out of home advertising is one of the fastest growing
advertising segments, and it continues to increase its share of
total spending on advertising in Australia.
'Digital signage technology is a strong area of growth worldwide
and a strategic priority for SIGNWAVE,' says Sultmann. 'We
tend to attract younger franchisee candidates who think
commercially and strategically, and see the opportunity of our
brand and its position in a transforming industry.'
They are attracted to an award winning global network and
SIGNWAVE's significant franchisee support, which includes
best practice technology systems, comprehensive training and
ongoing support and sales coaching, as well as a sophisticated
marketing program to generate customer leads.
Dean Rowland, SIGNWAVE's franchise development manager,
says the group is heavily invested in franchisee success. 'We
are in the business of supporting franchisees first and then
growing our network off the back of their success, and in
markets where we know there is strong client demand for our
service based offering,' he says.
'We are more interested in market savvy expansion -- more
emphasis on developing a strategic amount of quality, volume
operations than opening hundreds of centres anywhere and
Last year, SIGNWAVE employed two extra franchise support
personnel to ensure that all centres have access to the tools,
resources and expertise required to achieve optimal results for
franchisees and the company.
'A SIGNWAVE franchise is a very sound commercial
investment,' says Sultmann. 'Franchisees are buying into a
proven business model in one of the world's most successful
franchise systems, benefiting from rising demand in the visual
communications industry, becoming part of a great brand and
culture, and in an environment where women and men can
enjoy their lifestyle and build a profitable business.'
To learn more about SIGNWAVE, visit www.signwave.com.au.
Don't miss your opportunity to hear FASTSIGNS' CEO,
Catherine Monson, at the National Franchise Convention
2016 in Canberra, from 9--11 October. The Franchise
Council of Australia convention is the largest of its kind in
this country and a must for those in the franchising industry.
Monson, a keynote speaker, is presenting on 'Transforming
and Re energising a Mature Franchise Brand'. The noted
public speaker will describe how she repositioned the
FASTSIGNS brand, grew franchisee unit level sales and
profitability, improved franchisee support services and
increased the number of FASTSIGNS locations through
targeted franchise development.
Event information is available at www.franchise.org.au.
This is a great business for women. They
do not need a background in visual
communication. Our top-performing
franchisees have come from very diverse
backgrounds like sales, marketing,
HR, IT and general management. We
look for people who can lead a team
and build relationships, and who are
creative and capable of delivering great
results for clients
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