Home' The Franchise Review : September 2016 Contents THE FRANCHISE REVIEW
As any longstanding franchisor will agree, learning is an
ongoing journey. As a sector, franchising continues to evolve
due to three main factors: legislative change, developments in
the economy and developments in the sector itself.
For 10 years, the Franchise Advisory Centre has been
educating franchisors on best practice in franchising in order
to help franchisors and their teams stay at the forefront of
developments in legislation, the economy and the sector.
This includes dedicated programs such as Effective Franchise
Recruitment, Managing Franchisee Underperformance and
Managing Franchise Resales, as well as specialised workshops
like Improving Franchise Advisory Councils and How to
Organise a Franchise Conference (among others). The centre
also runs an Introduction to Franchising course, which gives
participants an ideal running start in the sector.
As a director on the board of a national franchise chain, a
former shareholder and marketing manager of a start-up
franchise, and former CEO of another chain, I am keenly aware
of the challenges that franchisors face in their daily operations,
and I know that it is often easy to overlook the professional
development of your team when unplanned operational issues
reorganise your priorities.
That said, it is important that short-term operational needs do
not compromise long-term strategic capabilities.
Franchisors who commit to a learning pathway for their teams
will improve their capacity to handle both operational and
strategic needs. The biggest challenge in building this capacity
is the decision to actually do something about it in the first
place, and commit to the idea of professional development.
After all, you don’t know what you don’t know, and this could
put you out of business.
Filling this knowledge gap is an ongoing process, and it
requires an investment in your team. As a rule of thumb,
franchisors should budget around two per cent of their payroll
for the professional development of their staff.
Through short, sharp, focused learning events that build
organisational capability from the outset, the Franchise Advisory
Centre’s programs help franchisors to bridge their knowledge
gaps about franchising best practice. Every participant
comes away with learning outcomes that they can implement
immediately, and it is this track record of performance that
has helped more than half of the franchise brands in Australia
and New Zealand to participate in a Franchise Advisory Centre
These learning programs
do not conflict with
because they quickly
capabilities. As an
adjunct professor at
I have taught both
which develop an
qualifications, but may
not provide instant
takeaway messages for
The Franchise Advisory Centre’s programs contribute to the
Franchise Council of Australia’s own Certified Franchise
Executive (CFE) qualification, which is recognition of a
commitment to ongoing learning.
Franchisors generally prefer their staff to attend short, highly
focused education events rather than extended, drawn-out
courses, because they can rarely afford for their staff to be out
of circulation for more than a day or so at a time. In addition,
highly focused learning events can help a franchisor’s business
to build its overall skills rapidly, resulting in accelerated
improvements to support and provide guidance to franchisees.
Perfection in franchising is a journey, not a destination. The
ongoing education of franchisor personnel makes that journey
safer and more sustainable for the franchisor – and, in turn, it
also benefits their franchisees.
The Franchise Advisory Centre’s 2017 calendar of franchise education
events is now online at www.franchiseadvice.com.au.
Jason Gehrke is Director of the Franchise Advisory Centre and Deputy
Chairman of the FCA. He has been involved in franchising for 25 years
at franchisee, franchisor and adviser levels, and he conducts franchise
education programs throughout Australia and overseas. He is an Adjunct
Professor at Griffith University, a member of the ACCC Franchising &
Small Business Committee, and publishes Franchise News, Australia’s
only fortnightly electronic news bulletin on franchising issues. In his
spare time, Gehrke is a passionate collector of military antiques.
Continued from page 10
Director Jason Gehrke
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