Home' The Franchise Review : June 2017 Contents THE FRANCHISE REVIEW
development, and for the Baby Sensory ethos. The application
process enables us to identify an individual's strengths, as well
as areas where they may need some development, so we can
provide targeted support and guidance to help them launch
and grow their business successfully.
TFR: What kind of training do you provide for new franchisees?
BH: We are committed to making every class a success for
our franchisees, and we do this through our comprehensive
training and mentoring process.
Franchisees attend an initial three day training event, which
is facilitated by experienced Baby Sensory class leaders.
This hands on course covers all aspects of running classes,
classroom management, equipment care, how to interpret and
follow the lesson plans, and an introduction to baby learning
Our business training takes franchisees through the business
planning cycle, introduces them to our internal systems, and
discusses the importance of budgeting and solid financial
management and record keeping. We discuss various
marketing channels, and franchisees are encouraged to
develop a marketing plan to launch and grow their business in
Throughout the training process, franchisees are also
encouraged to shadow experienced class leaders as much as
possible, to learn best practice as well as practical classroom
Our support continues beyond the initial training to give
franchisees the best possible chance to develop a successful
Baby Sensory operation in their territory. Every franchisee
receives the support of an experienced regional franchisee to
guide and mentor them as the business grows, and we believe
that training is an ongoing process. Through the ongoing
sharing of knowledge, experience and best practice, the whole
team can learn and develop from each other's successes.
TFR: What health and safety challenges must a franchise such
as Baby Sensory tackle?
BH: Everyone has a right to be safe and protected when they
come into a Baby Sensory class -- whether it's a parent and
their baby attending a class, or the class leader facilitating it.
Quality extends throughout the Baby Sensory program, and
we are committed to making sure that our equipment is clean
and beautiful for every baby. We have a systematic cleaning
schedule to ensure that all items are cleaned thoroughly
and regularly. Our franchisees use natural cleaning products
to minimise the exposure of babies to potentially harmful
chemicals, and remove any damaged or soiled equipment
as soon as they are aware of it. Equipment is chosen for its
suitability for use in a classroom setting, and consideration
is given to the design, construction and chemical content of
our equipment, ensuring that it is safe and developmentally
appropriate for our babies.
Our lesson plans are highly detailed, and our class leaders are
trained to ensure that they provide guidance to parents on safe
handling of their babies during an activity, to prevent injury to
either themselves or their baby. Instructions are also provided
on how to use equipment safely and effectively.
As health and safety is a priority, we have engaged the
services of external work health and safety (WHS) experts so
that our franchisee team has access to clear, consistent and
comprehensive WHS advice, should it be required.
TFR: What are your hopes for the future growth of Baby Sensory?
BH: The future of Baby Sensory is bright, and we are looking to
continue our expansion across Australia and New Zealand so
that we can provide all parents across both countries with the
opportunity to bring their children to a Baby Sensory class.
In February 2017, we launched our new toddler program,
Toddler Sense, and we hope to incorporate several other early
childhood programs into the Baby Sensory offering over the
It is our ultimate aim that Baby Sensory becomes known as
the leader in early childhood education, and as the provider of
innovative, fun and high quality programs that support the natural
learning and development of our children in the early years, and
provide a resource for support and education for parents.
I am also looking forward to celebrating our 10 year anniversary
with our team in 2020 -- this will also give us all an opportunity
to reflect on our success so far, and look forward to the next
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