Home' The Franchise Review : December 2017 Contents THE FRANCHISE REVIEW
bike racks, available for employee use. What do you see as
Jetts Fitness’s strengths when it comes to workplace culture?
EJ: A great team culture and the Jetts brand are two sides of
the same coin – our brand simply shows the world who we
are and what we do. Our fantastic team culture didn’t occur
by accident; it comes down to our brand being built on a solid
purpose and value system, and an unwavering commitment to
valuing team culture and continually nurturing it.
Our strengths lie in the value we place on our team and, from a
tangible perspective, we offer our team the following:
• concierge service at our support office – anyone at the
support office can ask for assistance with things like
organising flowers for a family member, going to the post
office and so on
• birthday leave – no-one should have to work on their
birthday, so our people have the day off
• gym membership – our people have a complimentary gym
membership and bimonthly industry magazine subscriptions
• furry friends are welcome – it’s not uncommon to see a team
member’s fur baby at the office, and it’s a great team culture
• kids are welcome – we consider Jetts to be a big family, and
it’s important that our real families are involved in our social
activities and feel welcome at the support office
• we wow our entire team and franchise network at an annual
conference that’s held in beautiful locations all over the world.
TFR: Jetts Fitness purports to be all about creating happy
employees. Can you share some examples of the practices that
are in place to ensure the physical health and mental wellbeing
of your employees?
EJ: Encouraging as many people as possible to embrace an
active and healthy lifestyle is at the heart of everything we do at
Jetts Fitness. It goes without saying that this also flows back to
our team, and we do everything we can to ensure that they’re
physically and mentally energised. Some of the practices we
adopt to make this happen include:
• establishing a ‘stay fit and healthy’ initiative, which involves
ongoing team activities such as taking part in the Jetts
National 8-Week Challenge; lunchtime beach walks; ride-to-
work days; and group climbs of the local mountain, Mount
Coolum – just to name a few
• ensuring we lead from the front – our heads of department
walk the talk, participating in all our active initiatives and
encouraging the team to make the time to get moving, too
• allowing a work/life balance on workers' terms – at the
support office, we don’t watch the clock; the hours the team
work are on their terms, so if they need to start later or finish
earlier to pick up their kids, that’s not a problem
• creating a chill-out zone – at the support office, we have
a ‘chill-out zone’, which is a comfy place to relax with
beanbags, lollies, blankets and even Jenga
• supporting several local and international charities, so the
entire Jetts network feels that it’s giving something back to
TFR: What would you say has been the most successful
initiative in improving employees’ health and wellbeing?
EJ: It’s difficult to pinpoint one precise initiative, as improving
employees’ health and wellbeing is an ongoing commitment
that takes years of work and dedication from everyone involved.
In saying that, an initiative that has been very successful is
our ‘sweatworking meetings’. This involves holding meetings
while also doing some kind of exercise, such as a walk or even
stretches on the beach.
These sessions are not only great for improving physical and
mental health, but they’re also a fantastic way for the team to
bond and get to know each other. They’re not all play, though
in fact, some of our very best ideas have come about halfway
through a yoga pose or brisk stroll.
TFR: They say happy employees make for loyal employees. At
Jetts Fitness, what have been the most noticeable impacts of
your workplace culture?
EJ: The passion and motivation our team has is most noticeable
by our members. Our team members do what they love and
love what they do, which inspires our members to do their very
best both in the gym and beyond. The impact that our team’s
positivity has on our members is absolutely massive, and has
been the most visible impact of our workplace culture.
TFR: Workplace culture is about more than making your staff
happy and loyal. What impact does a positive workplace culture
have on your customers?
EJ: It’s really simple; happy people create happy members
and, ultimately, a great place to work. It’s just common sense,
really. If your team is happy, that enthusiasm is passed on to
members, and they’re inspired to work harder on their fitness
journey. You simply can’t make members happy if your people
aren’t happy, so the importance of a positive team culture
should never be underestimated.
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